Ledja

In October 2021, JASIRI a Rwandan based start-up accelerator entered into contract with SNDBX to provide BDS services to the businesses they had in incubation.

We engaged Ledja a young business in the block chain IT space to help them develop their brand.

Our task was to develop a brand strategy that answered to the complex and interlinked IT space, while designing a customer journey and experience that would touch an individual, corporates through to government.

We developed a brand positioning, promise and organised the brand under a more approachable and easier to relate brand architecture.

We continue to help more start-ups under the JASIRI umbrella.