Drinks Zetu

In November 2021, Jan Okonji the Start-ups Expert at the SNDBX approached us with a young promising business that had just completed the R.O.A.D Program and needed help to develop the Drinks Zetu brand.

Our task was to develop a brand strategy and help them design their business concept to best deliver their disruptive idea to the liquor space in Nairobi and grow country wide in gradual and calculated process.

We developed a brand positioning, promise and organised the brand under a more approachable and easier to relate brand architecture. The focus was more on the taking the party to the revellers and not just delivering drinks.

We also helped develop ideas on how best to engage the whole industry from the manufacturer, the distributor and drinks shops and bar owners by being the link to the party wherever it may be.