Smart Access

In October 2022, SMART Technologies as IT based approached FUSED to help them position themselves as the choice taxi service as well helping them better organise their products under the IT SMART offerings.

The main goal was to realign the brand from a B2B into a hybrid that was more customer facing and focusing on providing to healthcare access.

Our task was to develop a Brand ID Realignment that was to be the face and direct contact of the SMART IT tech firm to the consumer who never interacted with the brand before hand. Help develop a brand architecture organising many of the facets under the existing brand in a way they related better with the targeted audience as well as the targeted finding themsleves in the spaces they belonged.

We were able to create a story and brand architecture that organised the SMART ACCESS offering while creating new untapped spaces that was disruptive in the market sections we placed them giving SMART ACCESS an advantage. We also were able to deliver a fresh narrative that steered clear from competition with differentiated solutions.

The impact has been very disruptive in the health insurance access and services sector with many hurdles in the industry being overcome at great savings on running costs as well as a happy consumer.