SNDBX

In 2019 we were commissioned by WYLDE International to develop an indigenous solution to providing a holistic solution for African businesses and SMEs that would answer all their diverse challenges while scaling up their businesses.

The brief was to create a brand strategy that would draw from within African a solution that would seek to collaboratively share knowledge by housing all needed expertise in one station, these while clearly being a relevant, credible and differentiated brand.

To develop a clear brand architecture with future expansions and brand extension possibilities in mind. The promise and positioning, needed to connect and identify with Africa while at the same-time setting out to be a world class bespoke solution with a global influence.

There also needed to be created a clear segmentation of product pillars as they sought to provide solutions to the business segments and groupings.

Early 2020 the SNDBX was launched as the first of it's kind in the world to bring together a permanent residency of more than 20 professional disciplines under the same roof to work collaboratively side by side with entrepreneurs physically and virtually.

We continue to provide services to SNDBX to further deliver the brand promise.