Strathmore

In 2007, while Nyagu was art director at Interbrand Sampson and was part of the team that worked with Strathmore Business School to create a world class business school at par with the best in the world.

The brief was to create a brand strategy that would articulate a relevant, credible and differentiated brand promise and positioning to connect with Strathmore Business School's core segments, that builds a strong image and reputation, defines Strathmore Business School's place in the world of business schools and in the region and identifies behavioral activities that display and conform to the brand's promise.

In 2015 The Strathmore University realigned its brand and needed the business school realigned under her new positioning. Realigning the university's brand architecture as well as developing a new brand culture and product segmentation.

Early 2019 we entered into contract with Strathmore University to work on the SBS brand realignment as well as develop a brand architecture that aligned all schools under the university brand, brand culture audit and report on way forward, website design with a focus on UX as well as a comprehensive brand manual. We are currently engaged in retelling the SBS story.