Wylde

In 2009, Benson was approached by Joram Mwinamo of WYLDE International to help them develop a world class brand identity that would be fresh and timeless in its design.

The brief was to create a brand identity that was relevant to the youth leaders that it was then engaged with, yet be timeless in design. The idea was for the brand to evolve over time into an International business consultancy service firm.

After a long and rewarding collaborative engagement the new brand identity was launched in 2011.

Late 2018 WYLDE approached us needing to further evolve the brand and realign to a new brand positioning that would resonate better with their international audience after having grown in leaps and bounds over the years. We engaged in developing a new brand story, developed a brand creative platform and helped in developing a new brand promise that would stand another test of time.

In 2019 to 2022 we were once again engaged to develop new brands and products under the WYLDE umbrella to meet new needs and overcome challenges that presented themselves, among this are; SCALERIZER, WYLDE TRUST and various collaborative projects with GIZ, Business Partners and Women Entrepreneurship for Africa amongst others.

We continue to work with WYLDE international on creative communication and developing new product pillars and segmentation that resonates with their diverse client base.